USAGE	ALMOST A MILLION RESIDENTS IN METRO MANILA USE THE DPC YELLOW PAGES AS THEIR SOURCE OF DIRECTIONAL INFORMATION 1 out of 4 Residential Users and 1 out of 2 Corporate Users use the DPC Yellow Pages first
FREQUENCY USAGE	Metro Manila residents use the DPC Yellow Pages ONCE A MONTH, while corporate users average around 8X A MONTH.
MOST SEARCHED CATEGORIES	TOP CLASSIFICATIONS SEARCHED PER CATEGORY Home: Hardware Dining: Fast food, Restaurants Travel: Airlines, Hotel Finance: Banks Health: Hospital Auto: Spare parts Job-related: Electrical supplies, chemical supplies Office: Office materials
WHAT GRABS THE USERS’ ATTENTION	TOP 3 QUALITIES OF AN ADVERTISEMENT IN THE DPC YELLOW PAGES THAT CATCH THE ATTENTION OF THE CONSUMERS Appearance/Aesthetics (size, color, etc.) Complete Details (product information, etc.) Readable information
OVERALL SATISFACTION RATING	91% of Residential Users gave the DPC Yellow Pages an overall Good, Very Good, and Excellent satisfaction rating.

For more than 50 years, Ready Buyers have been using the Print Yellow Pages to find suppliers like you. Through time, DPC Yellow Pages' has been proven effective. As concluded by the USAGE, ATTITUDE, & IMAGE study last February to April 2010, ready buyers use the Yellow Pages because (1) it has complete contact information and details, (2) it has all the business listings (3) and it is organized and efficient.