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The DPC YELLOW GUARANTEE
Directories Philippines Corporation (DPC) is providing the following Frequently Asked Questions (FAQs), intended to answer some basic questions about the DPC Yellow Guarantee (Yellow Guarantee). They are not intended to provide a complete explanation of the Yellow Guarantee, eligibility criteria for claimants, or the program registration and claim processes. Restrictions apply. The Yellow Guarantee is governed by the Yellow Guarantee Terms and Conditions. Please review them carefully for complete program information.
To see the Yellow Guarantee Terms and Conditions click here.
1. What is the DPC Yellow Guarantee?
The DPC Yellow Guarantee is an assurance to the customer that products and services of the advertisers in the DPC Yellow Pages (Yellow Pages) are guaranteed to be reliable, and of good quality. Therefore, the buyers are assured that the product that they purchase from the advertiser will be useable for its intended purpose, or that the service will be performed as agreed. The DPC Yellow Guarantee in effect, endorses the product/s or service/s of all our advertisers to the users of the DPC print directories. |
2. How does the DPC Yellow Guarantee work?
In the event an advertiser’s product/s or service/s is found to be defective, and the customer approaches DPC directly, DPC will facilitate the replacement of the defective product or facilitate the refund to the customer the cost of the product or service in accordance with the existing product/service warranty. |
3. Why is DPC launching the Yellow Guarantee?
DPC is launching the Yellow Guarantee to be true to its mission of bridging buyers and sellers together. This is part of DPC’s goal to provide convenient and reliable information to its customers through the Yellow Pages. |
4. What is a defective product?
A product is defective if it is received by the customer from an advertiser, in part or as a whole, damaged, deformed, distorted, incomplete, unfinished, blemished or broken at the time of purchase of the customer. This does not include defects incurred due to mishandling of the customer. A service is defective if there is delay in the start and/or finish of a service, as specified in their service agreement. |
5. Does Yellow Guarantee cover all the advertisers with the same kind of guarantee?
No. The Yellow Guarantee has two types of guarantees: the Limited Guarantee and the Extended Guarantee. The Limited Guarantee is the basic guarantee applicable to all advertisers for the products or services as advertised in the Yellow Pages. With this guarantee, DPC assures that the product/s or service/s provided by the advertiser is reliable, and of good quality. Therefore, the buyers are assured that the product that they purchase from the advertiser will be useable for its intended purpose, or that the service will be performed as agreed. The Extended Guarantee is granted to advertisers who declare a unique selling proposition or product promise as advertised in the Yellow Pages, which DPC will assure the customer to be true, tested and proven accurate. This assurance stems from a process where the product promise of the advertisers are evaluated and examined by DPC. After passing such evaluation and examination, the advertiser shall be given a “YP Seal.” |
6. How can the users determine which advertisers are covered by the Limited or Extended Guarantee?
Those covered by the Extended Guarantee has the YP Seal in their ad (refer to YP SEAL SECTION). The rest, unless excluded, are covered by the Limited Guarantee |
7. Are all listings of the Yellow Pages covered with a Yellow Guarantee?
No. The Yellow Guarantee covers advertisers only. These are advertisers with Line Ads, Columnar Ads, Display Ads and Special Ad Items (covers, inserts, etc.) in the Yellow Pages printed directories. |
8. Are all directories included in the Yellow Guarantee?
All printed DPC directories, including provincial and Niche Directories, are included in the Yellow Guarantee. Yellow Guarantee will also be available soon for advertisements in the Electronic Yellow Pages and Mobile Yellow Pages. |
9. Does the Yellow Guarantee have an expiry?
Yes, the Yellow Guarantee is effective only during the publication period of the directory in which the advertiser places an ad. For example, an advertiser places an ad in the 2011-2012 Metro Manila Directory, which is published from June 2011 to May 2012. The Yellow Guarantee is effective for that advertiser for customer purchases made from June 1, 2011 until May 31, 2012. |
10. Are there exclusions in the Yellow Guarantee?
Yes, the following are excluded from the Yellow Guarantee:
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11. Does the Yellow Guarantee cover both Product-Oriented and Service-Oriented Companies?
Yes. The Yellow Guarantee covers both product-oriented and service-oriented companies, with certain limitations as specified previously. For product-oriented companies, DPC shall guarantee that all products purchased from an advertiser are free from any defect on the day it was purchased. For service-oriented companies, DPC shall guarantee that the service detailed in the Service Agreement with the advertiser shall be provided within the period specified in the contract. |
YP SEAL
1. What is the YP Seal?
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2. Who shoulders the cost for the examination and evaluation?
DPC will shoulder the reasonable cost for the examination and evaluation. |
3. Since the YP Seal has an expiry, how do customers validate that the YP Seal of an advertiser that was seen in another media?
The easiest way to validate the effectivity of the YP Seal is to check it with the current yellow pages directory in which the product or service is advertised. Make sure that the purchase was made within the publication dates. |
4. Does the advertiser need to pay a fee to avail of the YP Seal?
No, the YP Seal is free of charge. Therefore, the customers are assured that the awarding of the YP Seal is fair and unbiased. |
5. An advertiser has a claim in its ad, but did not apply for the YP Seal. What would DPC guarantee for this advertiser?
DPC will guarantee the product/s or service/s of the advertiser as appearing in the Yellow Pages under the Yellow Guarantee Terms and Conditions specifically for the Limited Guarantee. DPC will not guarantee the claim of the advertiser without a YP Seal. DPC Extended Guarantee shall apply only to those with the YP Seal in their Ad. Therefore, even if the advertiser has a product promise, but does not have a YP Seal, the advertiser is covered only by the Limited Guarantee. The Limited Guarantee is the basic guarantee applicable to all advertisers. With this guarantee, DPC assures that the product/s or service/s provided by the advertiser as appearing in the Yellow Pages are reliable, and of good quality. Therefore, the buyers are assured that the product that they purchase from the advertiser will be useable for its intended purpose, or that the service will be performed as agreed. |
6. What would happen if an advertiser’s claim fails the evaluation test?
In the event that an advertiser’s claim fails the evaluation test, the YP Seal shall not be used by the advertiser. However, the advertiser will still be covered by the Limited Guarantee. |
ADVERTISER CONCERNS
1. What is the advantage of the DPC Yellow Guarantee to the Advertiser?
With the Yellow Guarantee, the Yellow Pages endorses its advertisers to the users of the Yellow Pages. Therefore, this gives the advertisers, big or small, a competitive advantage. |
2. What is the advantage of getting the YP Seal when the advertiser is already guaranteed on a limited basis?
The YP Seal shows that the claim or promise of the Advertiser to the customer was evaluated by DPC. Therefore, this provides unbiased reliability and assurance that the claim of the advertiser will be delivered. Without the YP Seal, the advertiser is only guaranteed on a limited basis. |
3. What would happen if DPC receives a complaint for a product or service purchased from an advertiser?
In the event that DPC receives a complaint for the product or service purchased from an advertiser, DPC will act as a facilitator between the Claimant and the Advertiser, subject to restrictions contained in the Yellow Guarantee Terms and Conditions. DPC will facilitate the replacement of the defective product or assist in securing the reimbursement of the cost for defective product or service in accordance with the existing product/service warranty. In the event that the advertiser denies the claim, but DPC finds the customer complaint valid, DPC shall replace the product or refund the cost thereof, at the option of DPC, and DPC shall step into the shoes of the Claimant in making a claim with the advertiser. |
4. Is there a minimum purchase requirement for advertisers to be covered by the Yellow Guarantee?
None. The Limited Guarantee type of the Yellow Guarantee shall cover ALL advertisers of the Yellow Pages, beginning with Line Ads to Display Ads, and including Special Items (covers, colored inserts, etc.) appearing in both White and Yellow Pages. However, for the Extended Guarantee type of the Yellow Guarantee a minimum purchase is required to avail of the YP Seal. For more information on minimum purchase, please contact our Account Executives through Sales Hotline (02)889-8501. |
5. An advertiser purchased several Line Ads and Columnar Ads, wherein the total purchase amounted to that of a display ad. Can this advertiser apply for a YP Seal?
No. Revenue advertisers must purchase a display ad, to be able to display the YP Seal in their ad. |
6. How would DPC know if the product or service purchased by a customer is indeed defective?
Upon receipt of the claim and all the required documents that a claimant has to submit to prove his claim, DPC shall coordinate with the advertiser’s contact person on the manner of handling the claim. The advertiser may require that the product be submitted to them for inspection. The advertiser will then decide whether the product is indeed defective. |
7. What happens after DPC receives a report of defective product or service from a customer?
DPC shall give the claimant a unique Claim I.D. Number and will evaluate the claim on either the Limited or Extended Guarantee guidelines. If DPC finds the claim to be valid, it shall immediately coordinate with the advertiser on the manner of handling the claim. On the advertiser’s instruction, DPC shall facilitate the replacement of the defective product or the refund of the cost of the defective product or service for the claimant. If the advertiser denies the claim and DPC finds it meritorious, DPC shall replace the defective product or refund the cost of the defective product or service, and shall step into the shoes of the customer in making the claim with the advertiser. If the advertiser still denies the claim, DPC shall bring the matter to the Department of Trade and Industry (“DTI”), or the proper court or quasi-judicial agency. |
8. Can the advertiser apply for the YP Seal without a customer promise in his ad?
No, the YP Seal is positioned alongside the advertiser’s unique selling proposition. Therefore, the advertiser must have a claim / Unique Selling Proposition to get the YP Seal. If there is no unique selling proposition, the advertiser is only covered by the Limited Guarantee. |
9. Can the advertiser use the YP Seal in ads placed in media vehicles other than the Yellow Pages?
Yes, the advertiser may use the YP Seal in ads other than the Yellow Pages, such as TV, print, or billboard. However this must conform to the terms and conditions set by DPC on the YP Seal. Only products/services as appearing in the Yellow Pages are subject of the YP Seal. |
CUSTOMER CONCERNS
1. How can a customer file a claim for defective product or service?
Customers may directly call the advertiser to report a defective product or service. Alternatively, customers may contact DPC by: (1) calling the DPC Customer Care Hotline: 843-4343 local 8080 (for Metro Manila) or 1-800-8434343 local 8080 (for outside Metro Manila); (2) online filing through DPC website, specifically through this link http://www.dpc.ph/dpc_contact.aspx; (3) printing and filling up the Claim Application Form and sending it via facsimile to (02)889-8928, or; (4) emailing DPC Customer Support at dpc@dpc.ph. |
2. A customer in Metro Manila orders from an advertiser in the Cebu Directory. Will DPC accept the complaint for this product?
Yes, the Yellow Guarantee is a guarantee in all the DPC Yellow Pages directories, therefore DPC will accept the complaint for these purchases provided that the complaint is received on the day of purchase and that it meets the qualifications for defective products or services as defined in Question 4 under General Section. |
3. Does the customer need to make a minimum purchase from an advertiser to be covered by the Yellow Guarantee?
No, there is no minimum purchase requirement of a customer to be covered by the Yellow Guarantee. However, the customer must keep the receipt or service agreement as proof of purchase from a DPC advertiser. |
4. How long does it take for DPC to refund or replace a defective product or service?
Depending on the product or service purchased, DPC will facilitate the replacement of the defective product in question or facilitate the refund to customer for the cost of the product or service within 30 days. |
5. How would a customer identify an advertiser of DPC directories?
Any listing that is not a basic listing is an advertiser of DPC directories. A customer may also confirm this by calling the DPC Customer Care Hotline at (02)843-4343 local 8080 (for Metro Manila and DPC’s toll free hotline 1-800-8434343 local 8080 (for outside Metro Manila). |
Yellow Guarantee